EKR Therapeutics Launches www.Gelclair.com


Cedar Knolls, New Jersey April 9, 2007

EKR Therapeutics, Inc. a New Jersey-based special pharmaceutical company focused on Oncology Supportive Care announced today that it has launched www.Gelclair.com a new web site dedicated to Gelclair, the Company’s product for the relief of pain from oral mucositis.

Howard Weisman, Chairman & CEO of EKR said, “oral mucositis is a painful condition suffered by patients undergoing radiation and chemotherapy and we believe Gelclair is the best solution available to manage it. We’re excited about presenting Gelclair to the patients suffering from this condition.”

Gelclair is a bio-adherent oral gel with a mechanical action designed specifically for the treatment of oral mucositis. It adheres to the mucosal surface of the mouth, soothing oral lesions of various etiologies, including oral mucostis/stomatitis which may be caused by chemotherapy or radiation therapy. Oral mucositis has been reported in 15-40% of patients receiving stomatoxic chemotherapy or radiotherapy, 70-90% of stem cell transplant recipients, and 100% of patients receiving head and neck radiotherapy. Severe oral mucositis may result in a reduction in the dose of chemotherapy or a delay in treatment.

The Gelclair web site features important information on oral mucositis, as well as a downloadable information brochure for patients, step-by-step instructions for use of Gelclair, and order information for wholesalers.

About EKR Therapeutics, Inc.

EKR Therapeutics (www.ekrtx.com) was founded to provide prescription products and therapeutic solutions that support and improve the quality of life of cancer patients. As new and more effective therapies emerge, more patients survive cancer. Supportive care is becoming increasingly important to patients as they progress through the complex arena of oncology treatment. EKR Therapeutics is committed to collaborating with the full scope of healthcare practitioners in helping patients adhere to primary treatment through the use of supportive care products.



For more information contact:

Jennifer Zuccolo
EKR Therapeutics, Inc.
7 East Frederick Place
Cedar Knolls, NJ 07927
Ph. 877-435-2524